AUTO FINESSE

An England based company taking the car detailing world by storm. Auto Finesse have secured them selves as the hottest company in the space for the past decade, constantly pushing the boundaries with their marketing and new products.

LEAVE THE CUSTOMER WITH A LAUGH AND A LASTING MEMORY OF THE COMPANY.

Auto Finesse came to The Hype Factory because of the need for new and exciting marketing material to promote their product in a new and different way than they have typically done so in the past.

Working off a character we developed for the client in a previous project ‘The Cheesy American Detailer’; they wanted to create a series of light hearted ads that would take inspiration from different realms of tv commercials and movie genres that would leave the customer with a laugh and a lasting memory of the company.

We wrote five different scripts that took inspiration from gangster movies, old washing up ads and police dramas to create this series of films.

We managed to create 5 short films across two days and 3 locations that superseded their brief.